Central to their work is the analysis of internet cultures combined with issues of gender and collective identities, self-representation, and the impact of the culturally dominant structures fostered by social media networks.

The artist self-identifies as a fan and draws inspiration from different fan (fiction) communities with an interest in user-generated (filmic) languages created to share knowledge and affection for a particular thing. The focus lies on collective strategies of grieving, remembering, and the creating of intimacy. These strategies are reflected in the context of marginalised communities that need to find ways around digital exclusion or that lack mainstreamed narratives.

In line with their research, Jennifer Merlyn Scherler creates a personal visual language with references to popular digital culture and media theoretical texts, infused with video material, images, and commentary found online. They augment or modify these elements with their own personal experiences, creating different characters the artist performs themselves, composing a fantasy universe that is both an intimate reflection of the artist and recognisable by the online communities from which they draw inspiration.

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They are a happy member of the collective project memeclassworldwide.